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HIGHLAND LAKES VOLUNTEER MEETUP: Chick-fil-A’s Mission a Good Fit with Event’s Goal

Chick-fil-A team members are ready to take part in the second Highland Lakes Volunteer Meetup on April 28 at the restaurant, 2105 U.S. 281 in Marble Falls. Along with playing host to the meetup, Chick-fil-A is also launching a volunteer program for team members that day, offering a two-hour, paid-volunteer allowance for staff who participate in the meetup. Staff photo by Jared Fields

MARBLE FALLS — Chick-fil-A Highland Lakes celebrates its one-year anniversary April 27, and the next day, it hosts the second Highland Lakes Volunteer Meetup.

As a new business in the area, many might not expect the restaurant to be so active in the community.

Its mission statement, however, sheds light on why it is.

“We talk about our mission statement of creating meaningful relationships and inspiring people to take good care of each other, but we want to do that as well as preach that,” Chief Marketing Officer Crystal Potts said. “Any opportunity to do that, to actually live that out, we’re going to jump on that. I feel like that’s the road we’re on.”

The next Highland Lakes Volunteer Meetup begins at 9 a.m. April 28 at Chick-fil-A, 2105 U.S. 281. Volunteers can sign up in advance at for a few hours of volunteering at one of three area nonprofit organizations: LACare of Burnet, Mission Marble Falls, and Highland Lakes Pregnancy Resource Center.

For Chick-fil-A, this Highland Lakes Volunteer Meetup was the perfect opportunity to join as the host organization.

In fact, Potts said the restaurant was working on a way to build a volunteering platform before the launch of the Highland Lakes Volunteer Guide.

“We just jumped on her machine,” Potts said. “It’s not about the credit but about the doing.”

That’s exactly what Chick-fil-A Highland Lakes owner Alan Williams said he’s tasked with being: a good steward of the restaurant’s resources.

“It’s about creating relationships,” Williams said. “If we create relationships and trust with people, they’ll eat with us more, and we’re able to give more.”

Quick not to take credit, Williams said the community and restaurant team members have exceeded expectations.

“We’ve been welcomed in a much greater way than I ever thought we would,” he said.

And for the staff, Williams sees a passion in all of them to help others.

“I am shocked at who the good Lord has blessed us with in way of a team,” Williams said. “I am blown away by the level and heart of the people that are working with us.”

To encourage team members even more, Chick-fil-A Highland Lakes is launching a volunteer program during the meetup April 28. It will pay for two hours of volunteer time. As for the rest of the community, Williams said breakfast will be available to all who register for the meetup.

All this, by the way, in just one year and one day in business.

“I feel like we all have a purpose, and I feel like there’s this thing on my heart,” Williams said. “I’ve seen people with resources, and I’ve seen people with needs. The passion I have is trying to make sure the people with resources meet up with people that have needs.”

Williams and Potts both talk about Chick-fil-A being a safe place that’s open six days a week. The meetup, to them, is a great way to kick off its second year in business.

“Come in and get to know us, the atmosphere and environment, and all these nonprofits at the same time,” Potts said.”

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