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Ancient lavender grows Texas Hill Country roots

Lavender is a popular herb around the world and right here in the Texas Hill Country. Visitors can take in the scent and purchase lavender products at Blanco-area farms. Staff photo by Jared Fields

A fragrant herb used to anoint the feet of Jesus during biblical times and as a remedy for the Great Plague in 17th century London has become a cash crop and the reason for an annual festival in the Texas Hill Country town of Blanco.

The herb with ancient roots will be celebrated this weekend at the 15th annual Blanco Lavender Festival on the grounds of the Old Blanco County Courthouse.

Lavandula, as it is known by botanists, is a genus of more than 45 species and 450 varieties. With its sweet fragrance and therapeutic qualities, this herb has something for everyone.

The ancient Egyptians, Phoenicians, and Arabians used it for mummification; the Romans used it in cooking and bathing. In medieval France, it found its way into the laundry.

Queens Elizabeth and Victoria were enamored of the herb, which came to America with the Shakers, the first group known to grow it commercially in the New World.

Lavender is a fairly recent addition to Central Texas. The first commercial lavender field was planted here in 1999, the “Year of Lavender,” as it was coincidentally dubbed by the International Herb Association.

Today’s growing lavender market, which totaled $76 million in 2016, is fed by the demand for organic essential oils. Lavender is especially sought-after for properties that benefit the skin, making it a popular ingredient in a variety of skincare products. Lavender extract, oil, and essence are also used in food and beverage products, which alone are expected to create $7.65 million a year by 2024. The total market value for lavender-based products is expected to grow to $124.2 million by that date.

Although a seasonal plant, not all lavender blooms at the same time. Planters can harvest lavender year-round. In Central Texas, the main season runs from May through July, when the area’s alkaline soil and summer temperatures promote the best blossoms.

jgreenwell@thepicayune.com

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